On November 1, 2022, Victoria’s Secret & Co. announced a definitive agreement to acquire AdoreMe, Inc., a digitally-native intimates brand. Founded in 2011, Adore Me has evolved into a DTC lingerie and apparel brand serving women of all sizes and budgets at all phases of life. Victoria’s Secret & Co. and Adore Me will continue pushing the intimates category forward in a more inclusive, tech-forward, and sustainable way. The transaction includes an upfront $400 million cash payment and further cash consideration, a portion of which is fixed and a portion of which is based on the performance of Adore Me and the achievement of specified growth and synergy targets over a two-year period. 

The WilmerHale legal team representing Adore Me is being led by Adam Freiman, Michael Gilligan, Judd Abramson, Michael Katz and Shaina Hourizadeh. Other WilmerHale attorneys who have worked on this matter include Ciara Baker, Bill Caporizzo, Scott Kilgore, Kirk Nahra, Chalyse Robinson, Hartmut Schneider, Ariel Soiffer, Dominic Vote, Álvaro Mateo Alonso, Carla Gilbertson, Ben Kelsey, Madeline Lewis, Elizabeth Mayo, Nathan Moore and Elijah Soko.