Mountaingate Capital Completes Investment in UpSwell Marketing to Accelerate Performance Driven Growth

Mountaingate Capital Completes Investment in UpSwell Marketing to Accelerate Performance Driven Growth

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Mountaingate Capital (“Mountaingate”), a Denver based private equity firm focused on building market leading growth companies, announced that it has invested in UpSwell Marketing (“UpSwell”), a vertically focused, technology enabled direct response marketing platform.  UpSwell represents the fourth platform investment from Mountaingate Fund III, which was announced in January 2025.

Founded in 2008, UpSwell is a leading provider of performance direct mail and digital marketing solutions for location based services companies, with deep specialization across automotive services, home services, dental, and other recurring use verticals.

WilmerHale represented Mountaingate in the transaction.

The WilmerHale team was led by Keith Trammell, Will Myer, and Chalyse Robinson, and included Dana Bradley, Rebecca Beames, Chris Cardillo, Jamie Wolf, Lorri Ellis Strizich, Amanda Albert, Ciara Baker, Stephen Gillespie, David Strong, Kim Wethly, Benjamin Kelsey, Skyler Dykes, George Shuster, Leon Greenfield, Andrew Stauber, Michael J. Lenzi, Timothy Silva, Annaka M. Merrick, Kirk Nahra, Ben Fernandez, Ali A. Jessani, Sarah Litwin, Hue Linh Tran, and Carla Gilbertson.

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