WilmerHale Cybersecurity, Privacy and Communications Webinar Series: Navigating Privacy "Must Haves" and "Should Haves" in the Mobile App Environment

November 30, 2015 | Webinar


  • Webinar

On Monday, November 30, in this installment of our webinar series, attorneys from WilmerHale's Cybersecurity, Privacy and Communications Practice addressed key privacy issues in the mobile app environment.

Partners Reed Freeman and Heather Zachary discussed how to navigate the quickly developing regulatory and self-regulatory environment for advertising (including cross-device advertising), personalized content, and web and in-app analytics on mobile devices, based on guidance from and enforcement actions by key regulators, self-regulatory bodies and private enforcement.

The session focused on:

  • FTC, FCC and State AG policy and enforcement;
  • filling the gaps: self-regulatory guidelines from the Digital Advertising Alliance, Network Advertising Initiative and Mobile Marketing Association;
  • private litigation: TCPA cases and lessons learned; and
  • key differences in the EU and APEC.

View the Webinar Recording
View the Presentation Materials