Advertising Research Foundation Audience Measurement 2017

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Advertising Research Foundation Audience Measurement 2017

Speaking Engagement

The adage, “the future was yesterday,” could never be more true when considering what business will look like in 2025. How will media monetize audiences? How are people going to buy products and services? How will the next generation consume media? Welcome to The Age of Modern Measurement. Audience Measurement features two days of thought provoking presentations, inspiring keynotes, and our How Advertising Works Research, where we will clarify the most pressing challenges, including:

  • Can cooperative models work?
  • How can TV and digital currencies be verified?
  • What are the evolving skills and structures for big data and research?

WilmerHale Partner Reed Freeman will present “Privacy Compliance Gets Really Hard: Preparing for the GDPR and the ePrivacy Regulation” at this conference.

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