WilmerHale Advises Endurance International Group in Acquisition of Retention Science

• 8.11.2020

On July 30, 2020, Endurance International Group Holdings, a leading provider of cloud-based platform solutions designed to help small and medium-sized businesses succeed online, announced that the company had signed an agreement to acquire Retention Science, an AI-driven provider of e-commerce email marketing services. The acquisition of Retention Science will enhance Endurance’s e-commerce capabilities. 

The transaction closed on August 7, 2020.  Pursuant to the terms of the definitive merger agreement, Endurance paid approximately $17.5 million at closing, with up to an additional $17.5 million to be paid in a combination of deferred consideration and earnouts over the next three years. 

The WilmerHale team advising Endurance was led by Andrew Bonnes, J.C. Minko and Arwa Alali and included Bill Caporizzo, Scott Kilgore, Jeff Johnson, Meghan Walsh and Ben Kelsey.