On October 23, 2018, Skyword, a content marketing platform and services company, announced it had merged with TrackMaven, a marketing insights company. Skyword hopes that the combination of these companies will accelerate their shared vision to become the world’s leading content marketing platform, as it will integrate industry benchmarking and insight into the content planning, creation and activation process.
The WilmerHale team representing Skyword includes Jay Bothwick, Rosemary Reilly, Julie Hogan Rodgers, Matthew Schnall, Meghan Walsh, Daniel Riley, Byron Crowe and Hilary Baker-Jennings.