Senior Associate Ali Jessani discusses the rise of generative artificial intelligence and its revolutionary impact on consumers in an article published by IAPP.
Excerpt: Though AI and machine learning are nothing new, generative AI is different because it is already embedded into consumer culture. Instead of companies using AI and ML to improve their products and services behind the scenes, chatbots and other generative AI tools are being used by consumers for everyday use. This is already leading to unanticipated consequences. For example, some school districts banned chatbots because they believe using them will lead to negative learning outcomes for students. Meanwhile, in an employment context, chatbots are playing an active role in the hiring process, which impacts both job applicants and HR employees that could potentially be replaced by these systems. The unresolved societal issues relating to the prevalence of AI are evolving as quickly as the technology itself.
