Comment: California privacy agency's ambitious regulations aim to restore consumer control of data

Comment: California privacy agency's ambitious regulations aim to restore consumer control of data

Publication

WilmerHale Senior Associate Ali A. Jessani is quoted in this article by Mike Swift and Amy Miller, published by MLex.

ExcerptCalifornia's new privacy regulator has set out its first clear marker for an ambitious interpretation of the California Privacy Rights Act passed by the state voters in 2020: It aims to put consumers in full control of their data, perhaps more so than any time since the advent of the commercial Internet.

The California Privacy Protection Agency proposed some of the most far-reaching regulatory standards and limits to date when it released its first round of draft CPRA enforcement regulations on May 27. The draft regulations aim to limit dark patterns used to manipulate consumer decisions, enable global opt-out controls that consumers might tap to limit collection of their data, and allow consumers to control the downstream use of their personal data by entities that lack a direct relationship with consumers.

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