Writing for Corporate Counsel, Matthew F. Ferraro wrote an article describing how viral disinformation and the growing ease with which believable deepfake media can be created will accelerate a range of business dangers.
In the article, Ferraro notes how false narratives and deepfakes related to reputational risk, market manipulation and social engineering fraud pose particular dangers. In addition, Ferraro advises companies to work with their counsel to craft responses before, during and after a disinformation episode. “Beforehand, a business should plan for disinformation and deepfakes risk like it plans for any number of cyber-hacks or crisis events,” Ferraro says. Ferraro also advises companies to conduct self-assessments, amend crisis plans to manage disinformation dangers, assign roles to executives, train employees to be on the lookout for scams, among other precautions.
For more information on these topics, listen to Ferraro, partner Jason Chipman and author Nina Schick discuss deepfakes and disinformation in an episode of the firm’s podcast, In the Public Interest.