NAI and WilmerHale will be hosting a webinar titled “DOJ Rule on Bulk Sensitive Data Transfers” on Wednesday, March 12 from 2-3 p.m. ET. WilmerHale Counsel Ali Jessani will be speaking at this event.
New US Compliance Considerations for Cross-Border Ad-Tech Data Flows
US-based ad-tech providers have spent recent years getting up to speed on new consumer privacy requirements, including new consumer rights to opt out of “sales,” to request data deletion, and the need for consent before processing “sensitive” personal data. However, unlike their European counterparts, US-based ad-tech companies have not had to contend with compliance requirements for cross-border data flows such as adequacy decisions, standard contractual clauses, or the like.
However, the passage of the Protect Americans’ Data From Foreign Adversaries Act (PADFAA) and the finalization of the DOJ’s rule banning bulk sales of US sensitive personal data to countries of concern have upended the status quo. In this special webinar with the NAI and WilmerHale, we’ll unpack:
- The policy considerations motivating new restrictions on cross-border data transfers;
- The ins and outs of PADFAA and the DOJ rule, including how they are expected apply to common ad-tech data flows;
- Compliance strategies for preventing transfers of U.S. personal data to entities controlled by "countries of concern”; and
- Outlook for enforcement and further guidance from DOJ and FTC.
Speakers:
- Tony Ficarrotta, VP and General Counsel, The NAI
- Ali Jessani, Counsel, WilmerHale
- David LeDuc, VP of Public Policy, The NAI
- Nick Meyer, Counsel, The NAI
