MassMEDIC: R U ready 4 chng? Medical Marketing in the New Millennium

• 5.22.2008 | 8:00 AM - 10:30 AM
• Mass. Medical Society Headquarters
  860 Winter Street
  Waltham Woods Corporate Center
  Waltham, MA 02451

Attendees will hear about the increased scrutiny of government and watchdog agencies, rise of evidence-based medicine and growing legions internet-informed patients demands a multi-layered, multi-channeled response to effect the changes that shift market share. They will also see how some visionary marketers are making meaningful connections with their customers – and their customers’ customers – in the Web 2.0 world.