As a "block exemption," the new Regulation offers a safe harbor against antitrust challenges under Article 81 of the Treaty of Rome, which generally prohibits all agreements and practices which may prevent, restrict or distort competition within the EEA. Exclusivity provisions, non-competition covenants and territorial restrictions may run afoul of Article 81, unless covered by a block exemption. The new Regulation replaces several earlier block exemptions, including two 1983 regulations that provided safe harbors for exclusive distribution agreements and exclusive purchase agreements.
Under the new Regulation, for the first time, the market share of the parties is relevant in determining whether the safe harbor is available. The safe harbor is not available if the supplier's market share exceeds 30% or, in exclusive supply arrangements, the buyer's market share exceeds 30%. For companies that offer goods and services that are often promoted as having no competitive alternatives, it may sometimes be difficult to prove that relevant market shares are less than 30%.
Several contractual restrictions do not fall within the new Regulation's safe harbor, meaning that they will remain subject to antitrust challenge under Article 81. These include restrictions on the buyer's ability to determine the resale price or to resell goods or services in a defined territory or to specified customers, as well as prohibitions on members of a selective distribution system from selling products of particular competing suppliers. Some exceptions to this general rule are still available. For example, the supplier may still restrict active sales into an exclusive territory or to an exclusive customer group reserved to the supplier or allocated by the supplier to another reseller.
Agreements that were already in force on or prior to May 31, 2000 and satisfied the prior block exemptions for exclusive distribution agreements, exclusive purchase agreements and franchise agreements will continue to benefit from those safe harbors until December 31, 2001. After that date, to remain shielded from Article 81 antitrust challenges, pre-May 31, 2000 vertical agreements may need to be amended to comply with the new Regulation. However, if the supplier's market share exceeds 30% under a distribution agreement or if the buyer's market share exceeds 30% under an exclusive supply arrangement, the new Regulation's safe harbor will not be available and the parties will need to choose between (1) removing exclusivity, non-competition and other restrictive provisions from their agreement or (2) seeking protection through either an individual exemption or an informal ruling from the European Commission.
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